Malaysian families seeking a delicious and nutritious milk powder just got a new reason to smile! Lactalis, the world's leading dairy company, proudly announces the launch of the PRIDE Family Milk Powder in Malaysia – marking a key milestone in its mission to nurture the future generations through quality, everyday nutrition.

   PRIDE is a trusted household brand in Saudi Arabia, with over 25 years of heritage in providing nourishing dairy to families. Now part of the Lactalis umbrella, this well-loved brand brings its signature creamy taste and essential nutrients to Malaysian homes.

   Designed for everyone in the family, PRIDE Family Milk Powder offers more than just nutrition –  it is an affordable and versatile choice that seamlessly integrates into daily life. Its smooth, creamy taste and easily dissolving formula, even in cold water, make it perfect for drinks, cooking, and baking.